About Us

I created Hidden Secret WIGS, through the warmth of one of my earliest childhood memories.  I was sitting at an old kitchen table watching my mother “glam up” some of the neighborhood ladies.  The “Kitchen Hair Salon” eventually turned into our first wig boutique known as Hidden Secrets Wigs, in downtown Clio, Michigan.

When I moved to Zeeland, MI in 2001, I knew I wanted to open a wig boutique that offered everything and anything to make a woman feel like herself as she went through her hair loss. With God’s faith, and my determination, everything to open my boutique fell into place! In January 2007, Hidden Secrets WIGS was created from a need that was projected to me through 35 years experience of women expressing their feelings on privacy, individual attention, respect, and last but not least, dignity. Plain and simple “caring” is what I have based this boutique on.

Today, the Hidden Secrets Wigs boutique is located in Holland MI, and specializes in women’s hair loss.  From the everyday wig wearing mom (yes, they do exist, but they will never tell you their secret!), to cancer patients going through chemotherapy wanting to look and feel beautiful and natural, we can take care of you.  We also tend to customers who may have one of many other medical conditions such as trichotillomania, bariatric surgery, female pattern baldness or alaopecia.

Hidden Secrets Wigs prides itself on offering a warm, inviting, friendly, discreet and comfortable atmosphere.  I have the finest selection of natural designs for today’s sophisticated corporate, the always “out the door” woman, and the stay-at-home care giving woman.

I strive to make your experience unique. From the uplifting feeling you get when you step into our boutique, to the satisfied feeling you will have when you leave us.

Here at Hidden Secrets WIGS, I promise you dignity knowing that your privacy is in trusted hands, and confidence knowing that you have chosen the look and design made just for you! That, my friend, is my pledge to you.


Debbie VanDenBerg, Owner 2007
Professional Wig Fitter 1983
Cosmetologist 1983